Earlier this year, my friend Sue came over to visit (and meet my newborn). While we were catching up, she mentioned that she’d been “couponing” to get supplies(food and more) to donate to her local food pantry. I thought this was a pretty awesome idea, so I suggested that she start a blog so others could see what she was up to, and maybe learn how to do the same thing.
While she initially thought it would be too time consuming, Sue quickly decided that it would be easy enough to get going, and definitely worth the effort. We brainstormed a bit on name ideas, eventually coming up with “Coupons For Kindness.”
After setting up the blog, Sue and I talked about whether or not she should set up a Facebook page, or group, or… something. I’m a huge fan of Facebook pages. While the changes in FB algorithms seem to have made it more difficult to promote pages without paying, it’s still an incredibly necessary tool to have in this day & age. I know so many people who look at Facebook to find out about a person or business before trying to find the official website; and I know a lot of people who don’t take a business seriously if it doesn’t have a Facebook page.
For this specific case, I recommended that Sue set up a page (rather than a group) for Coupons For Kindness. My thought process here is that groups are kind of hit or miss, people generally have to join or be added in order to see the content, and some people really resent being added to groups (kind of the same way that no one seems to be happy about getting game requests via Facebook).
Additionally, right now the aim of the blog is more informative than interactive, and while it would be awesome to get a community going that is helping others more proactively, it’s not there quite yet. Soon though, I’m hoping that Sue & Coupons For Kindness will be empowering others to make even more of a difference!
I’m so proud to know Sue; she and I have worked on non-profit events before, and she’s always made sure to include (and help) as many people as she can (it’s the Italian in her).
It’s been an honor to help her develop, plan, and create the groundwork for an awesome new initiative.
Check out what she’s doing, it’ll inspire you too!